Profile
Specialist in creating and evolving Design Systems for multi-product and multibrand environments.
Experienced with Figma libraries, variables, reusable components, variants, states, documentation
and design tokens with Tokens Studio. I work closely with Product and Engineering teams to align
design decisions with technical implementation, establish governance and increase consistency across
products. I use code and AI agents as design tools to validate components, explore directions,
refine microinteractions and reduce handoff friction, while remaining focused on product design,
usability and system quality.
Enterprise Design Systems
Component libraries, interaction patterns, variables, tokens, documentation and scalable standards.
Governance & DesignOps
Cross-team alignment, contribution models, adoption rituals and consistency across digital products.
High-quality craft
Refined interfaces, responsive states and microinteractions built to improve clarity and usability.
AI-assisted workflow
Agents and coded prototypes used to expand exploration, validate ideas and improve decision quality.
Selected Work
Dedicated work on the creation and evolution of a Design System supporting multiple products and brands.
Defined reusable components, variants, states, slots and documentation in Figma, structured design tokens
with Tokens Studio and collaborated directly with Engineering to improve alignment between design decisions
and technical implementation. Helped introduce a systemic design culture, governance routines and shared
ownership across product teams.
Product design from vision to scalable architecture for a low-code SaaS platform. Defined scope,
information architecture, permission models, reusable patterns and customization rules for complex
enterprise use cases.
Designed a multibrand AI assistant and knowledge experience using a token-oriented Design System.
Connected generative flows, reusable patterns and brand flexibility for white-label products while
preserving consistency across the ecosystem.
Redesigned a complex government operational system with emphasis on information architecture,
data-dense interfaces and decision-support workflows for internal users.
Designed and coded an interactive marketing experience from Figma to production, using motion and
front-end prototyping to refine microinteractions, validate responsive behavior and accelerate delivery.
Integrated the final experience with Shopify.
Experience
Raipp Consultoria · Senior Product Designer & Consultant
Product strategy · Design Systems · AI workflows · Enterprise platforms
2013 · Present
End-to-end ownership of client product initiatives, from discovery and architecture to validated
interfaces and production-ready prototypes. Designs multibrand platforms and token-based systems,
integrates AI agents into exploration and documentation workflows, and uses coded prototypes to improve
component quality, motion and collaboration with Engineering.
Dock · Head of Design
Fintech · Payment infrastructure · B2B
2018 · 2019
Led design in a financial infrastructure company, structuring team practices, product standards and
collaboration models for critical B2B payment products operating under strong compliance requirements.
Mira Educação · Head of Design
Edtech · Team building · Product strategy
2016 · 2018
Built the design function from the ground up, including hiring, process, culture and UX strategy connected
to learning outcomes and product growth.
Porto · Porto Conecta · Head of Design
Insurance · Financial services · Digital innovation
2013 · 2015
Led design for the digital innovation unit of Porto, creating products and experience standards for the
insurance ecosystem.
Previous Experience
Doctuz · Mergo · UOL
2012 · 2023
Partner and Product Lead at Doctuz, UX instructor at Mergo, and Information Architect at UOL,
including Bate-Papo Mobile, a product serving approximately four million users.